Role of ads

This week in sociology we discussed how the role of ads plays a major role in our society. We watched a video today, saying that two years of our life in consumed by commercials. That is two years of staring at advertisements, that is crazy! We learned that genders play a key role in the way ads play out. For instance males and females/boys and girls are portrayed completely differently. A boy is characterized as the dare devil playing with his truck outside, while the girl is playing with her kitchen set in her room. I never even played attention to how even the setting of an ad is major. Girls grow up thinking that the ideal way of living is being a double zero with absolutely no blemishes, while a boy grows up thinking they can be adventurous and life will just take them where it will take them. Here is the Dove video of how the media fools us to believe models are perfect. http://www.youtube.com/watch?v=iYhCn0jf46U. Through watching this video, it upsets me that our world has this mindset that if you don't look like the models on the cover of magazines, then you aren't beautiful. We also learned how there are phrases that characterize genders.